Event Ops Command Center

Four wrapped trucks hitting 100+ retail, hobby, partner HQ, community/youth soccer, and stadium-adjacent stops.

US Soccer fan house in LA with an 8x8 Panini booth, tunnel, possible LED.

Adidas-anchored Brooklyn activation with Panini presence, live-stream stage, Prizm breaks, digital cards, and Mitch creating physical cards.

Rolling NWSL hobby stops: DJ Sports/Seattle Reign, Blowout DC/Washington Spirit, Dave & Adams Buffalo, Tracy Chase NY/Gotham, LA Sports Cards/Angel City, and Mojo Breaks.

Annual Manning QB camp with Panini access, vehicle onsite, and a 45-minute content window under the arch if contract allows.

Full venue takeover, exterior branding approved, green room, VIP/partner/agent hospitality, and athlete appearances during the most-watched days.

Digital sticker product with country-by-country and player-specific stickers.

Panini's most visible NYC street-level presence in June. Sells boxes plus promo album support.

Always-on Rock Center behavior engine: same booth, different fans daily.

Single-day moments tied to group-stage matches.

Large HS 7v7 tournament at Veterans Park, College Station, 6/25-27.

Biggest Panini-built public presence of the WC window and the physical center of the campaign.

Three programmed days inside Fan Fest, each roughly 90 minutes of talent activation.

Panini basketball room at Resorts World 7/10-14 with load-in 7/10 and out 7/14.

AT&T WNBA All-Star, Chicago: All-Star Game 7/25 at United Center; Skills + 3PT 7/24; WNBA Live fan fest at McCormick Place.

Industry's biggest hobby event: 46th National, 7/29-8/2 at Donald E. Stephens Convention Center.

Baseball equivalent of Elite 11: elite young talent in a sponsor-access environment at Blair Field, Long Beach.

Elite HS football finals showcase, 6/24-26.

NWSL summit/gathering where Panini has athlete-and-album moments planned.

Appears on Scott's Event UPDATE with no date and all fields blank.

On Scott's sheet: trailer set-up, 2 BAs plus local, ship product to the HOF.