Mobile Tour
Mobile Tour Sticker Swap Activations
Panini’s FIFA World Cup 2026 Sticker Album Mobile Tour runs from April 22 through July 19, 2026 in support of the official FIFA World Cup 2026 sticker album. Four branded mobile units will appear at hobby shops, retail locations, and community events across the country.
- Upcoming stops
- 0
- Cities
- 0
- States
- 0
The Ask
Casual fan-facing appearance
Athlete participation consists of a casual, fan-facing appearance built around sticker swapping, photos, content capture, and, where appropriate, light Q&A. This is not a formal autograph session.
Commitment
1 to 2 hours
Estimated on-site time per athlete appearance.
On site
- Panini-branded mobile unit
- Digital photo booth
- Inflatable soccer kick game
- Brand ambassadors
- Security
- Photo and video crew
Truck setup
What rolls into each market and what the on-site footprint looks like.
The truck
Panini-wrapped mobile unit that rolls into each market.
The setup
Footprint with booth, photo booth, and soccer kick game.
From past activations
A look at the fan experience from previous Panini on-site events.
Find a stop in your market
Search upcoming mobile tour dates by city, state, or venue.
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