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World Cup 2026

Internal Operations

  1. Event Ops
  2. Sports Mania Digital Sticker Engine

Event Ops › Events › Planning Bible

Sports Mania Digital Sticker Engine

Status

Active prep

Priority

High

Seeded

No
May 15, 2026 - Jul 19, 2026Digital / global
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

16

View

Open Actions

16

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleActive prep / In progress2/8 source gates
FootprintScale social engine, not physical
CaptureCaptured via UGC, overlays, screen recordings, creator posts, and reactive assets. Tone positive; avoid overspending angles.
Blockers3 open
Sources2/8 gates
Run Sheet0% complete
KPIDigital sticker engagement, UGC volume, TikTok Shop readiness, and reactive template turnaround.

Mission Brief

Digital sticker product with country-by-country and player-specific stickers.

TikTok is priority channel; reactive content planned for Final and Golden Boot.

Core Play

Business: drive digital sticker engagement; connect physical/digital collecting.

  • Social: UGC, overlays, reactive moments, TikTok Shop paths.

Next Action Queue

16 open
Resolve top blockers for Sports Mania Digital Sticker EngineAustin/Panini Italy approval2026-05-05
Panini Italy approval.Austin/Panini Italy approval2026-05-08
75 local stickers, hot stickers, overlays, Final/Golden Boot reactive templates.Austin/Panini Italy approval2026-05-08
TikTok Shop registration, sales links, QR/CTA, and paid amplification rules.Austin/Panini Italy approval2026-05-08
UGC triage categories plus daily social-listening owner.Austin/Panini Italy approval2026-05-08

Planning Phases

One-sheet tabs
01

Panini Italy approval.

02

75 local stickers, hot stickers, overlays, Final/Golden Boot reactive templates.

03

TikTok Shop registration, sales links, QR/CTA, and paid amplification rules.

04

UGC triage categories plus daily social-listening owner.

Ops Pulse

Ready

0%

Actions

16

Blockers

3

Blocker Decision Desk

Panini Italy approval.Austin/Panini Italy approval
TikTok Shop registration / links.Austin/Panini Italy approval
Final/Golden Boot reactive framework.Austin/Panini Italy approval

Capture Brief

Captured via UGC, overlays, screen recordings, creator posts, and reactive assets. Tone positive; avoid overspending angles.

Ownership

OwnersAustin/Panini Italy approval; Gina/TikTok Shop; Panini/Ring Night social; Telemundo
ApprovalsAustin/Panini Italy approval before reactive templates and player overlays go live.

Staffing

Team2-3 social/reactive; daily social-listening owner TBD
RightsPending

Travel

PlanRemote / global
HoursAlways-on digital engine from mid-May through Final; reactive moments spike around 7/19.

Product

ProductDigital stickers; player overlays; reactive templates
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

SpaceScale social engine, not physical
CTATikTok Shop / digital sticker links - confirm registration, sales links, and paid amplification rules.

Handoff Preview

Exportable
Run SheetSports Mania Digital Sticker Engine
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Do not lean into overspending angles.
Reactive templates need pre-approved guardrails.
Digital engine still needs a human daily owner.
Panini Italy approval.
TikTok Shop registration and links.
Final/Golden Boot reactive framework.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

High
Footprint

Scale social engine, not physical

Build / Hours

May 15, 2026 - Jul 19, 2026 · Always-on digital engine from mid-May through Final; reactive moments spike around 7/19.

Audience

Digital collectors, TikTok soccer audience, global World Cup fans.

Capture

Captured via UGC, overlays, screen recordings, creator posts, and reactive assets. Tone positive; avoid overspending angles.

Concept Split

Evergreen + Hybrid

KPI

Digital sticker engagement, UGC volume, TikTok Shop readiness, and reactive template turnaround.

Source Gates

2/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

2/8 complete

4 Needs2 Missing

Run-of-show / hours

attention

Is TikTok Shop registration and the sales links setup complete?

Ops leadHours / TimesDate NoteStart

Owner map

attention

2-3 social/reactive; daily social-listening owner TBD

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

missing

Add Approval Path and Rights & Approvals, including minors, NIL/talent, marks, and music/audio.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

attention

75 local stickers, hot stickers, overlays, Final/Golden Boot reactive templates.

Product + opsProductBudget

Venue / partner rules

ready

TikTok Shop registration, sales links, QR/CTA, and paid amplification rules.

Venue / partnerLocationFootprint

Capture + deliverables

ready

Captured via UGC, overlays, screen recordings, creator posts, and reactive assets. Tone positive; avoid overspending angles.

Social / captureShot ListDeliverables

CTA / measurement

attention

TikTok Shop / digital sticker links - confirm registration, sales links, and paid amplification rules.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

missing

Add travel/lodging, load-in/out, vendor, shipping destination, gear, power/wifi/tech.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

Panini Italy approval.

BlockerAustin/Panini Italy approvalDue 2026-05-05

TikTok Shop registration / links.

BlockerAustin/Panini Italy approvalDue 2026-05-05

Final/Golden Boot reactive framework.

BlockerAustin/Panini Italy approvalDue 2026-05-05

Has Panini Italy approval been secured?

QuestionAustin/Panini Italy approvalDue 2026-05-08

Is TikTok Shop registration and the sales links setup complete?

QuestionAustin/Panini Italy approvalDue 2026-05-08

What is the Final/Golden Boot reactive content framework?

QuestionAustin/Panini Italy approvalDue 2026-05-08
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