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Planning

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Program

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NYC Activation

Pop-Up ShopFan FestTicket Booth

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© 2026 Panini America, Inc. Official FIFA World Cup 2026™ Partner.
  1. Overview
  2. Markets
  3. Gotham
Gotham FC mark

NWSL Market

Gotham FC

New York / Harrison, NJ

The activation

Mobile Tour Sticker Swap Activations

Panini’s FIFA World Cup 2026 Sticker Album Mobile Tour runs in support of the official FIFA World Cup 2026 sticker album. Four branded mobile units will appear at hobby shops, retail locations, and community events across the country.

Activation

Panini activation unit render
Panini activation detail
Panini activation photo
Panini fan station
Panini activation crowd

Sticker Swaps · Photo Booth · Kick Game · Content Capture

The Ask

Athlete participation consists of a casual, fan-facing appearance built around sticker swapping, photos, content capture, and, where appropriate, light Q&A. This is not a formal autograph session.

Commitment

1 to 2 hours

Estimated on-site

On site

Footprint

  • Mobile unit
  • Photo booth
  • Kick game

Support

  • Brand ambassadors
  • Security
  • Photo and video crew

Mobile tour stops

Coming to Gotham’s market

0 stops

No stops scheduled yet

The mobile tour has not been scheduled in this market. Check back as the tour rolls out.

Tentpole

Rockefeller Center

New York, NY · June 4 to July 19

What it is

Panini’s flagship NYC activation

Opens June 4 with a ceremonial first sticker swap at the plaza pop-up shop and a Top of the Rock moment.

Fan Fest runs July 4 to July 18 with three athlete appearance days plus a Guinness World Record attempt on July 8.

Jun 4Pop-up opening & runJul 7Fan Fest appearance · Day 1Jul 8Guinness World Record attemptJul 16Fan Fest appearance · Day 2Jul 17Fan Fest appearance · Day 3
Hospitality

Panini Prizm Lounge

Spin Lounge, New York · July 15 to July 18

What it is

Finals Week hospitality run

Four-day VIP lounge experience during FIFA World Cup Finals Week with programmed talent appearances and Panini Prizm card breaks on-site.

Jul 15-18Lounge schedule & details

Also in the market

Brand partner activations

Branded partner moments hosted across the city during the World Cup window.

Brooklyn Bridge Park

Adidas VIP Event

Adidas-hosted VIP activation with a Panini Prizm break onsite.

Jun 14Brooklyn, NY · with adidas

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View the full schedule or subscribe to stay in sync as events and tour stops in the Gotham market are added or updated.

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