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World Cup 2026

Internal Operations

  1. Event Ops
  2. USA House LA

Event Ops › Events › Planning Bible

USA House LA

Status

Active prep

Priority

High

Seeded

No
Jun 11, 2026 - Jun 26, 2026Venice, CA - exact venue TBC; game day at SoFi Stadium
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

16

View

Open Actions

16

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleActive prep / In progress2/8 source gates
Footprint8x8 booth, tunnel, possible LED; Collectors Wall
CaptureDigital card booth, tunnel, Collectors Wall, SoFi street energy.
Blockers3 open
Sources2/8 gates
Run Sheet0% complete
KPIDaily booth participation, digital card usage, SoFi street moments, and usable West Coast content.

Mission Brief

US Soccer fan house in LA with an 8x8 Panini booth, tunnel, possible LED.

Smaller, daily, content-first activation. Game-day SoFi crossover creates mobile/street content.

Core Play

Business: West Coast daily rhythm; digital plus sticker behavior.

  • Social: booth energy plus SoFi game-day street content.

Next Action Queue

16 open
Resolve top blockers for USA House LAPanini/Ring Night2026-06-01
Confirm exact Venice venue and daily staffing.Panini/Ring Night2026-06-04
Confirm hours: Mon-Thu 12-8pm, Fri-Sun 10am-10pm.Panini/Ring Night2026-06-04
Lock Collectors Wall concept and assets.Panini/Ring Night2026-06-04
Confirm SoFi game-day crew plan, release signage, and QR/CTA.Panini/Ring Night2026-06-04

Planning Phases

One-sheet tabs
01

Confirm exact Venice venue and daily staffing.

02

Confirm hours: Mon-Thu 12-8pm, Fri-Sun 10am-10pm.

03

Lock Collectors Wall concept and assets.

04

Confirm SoFi game-day crew plan, release signage, and QR/CTA.

Ops Pulse

Ready

0%

Actions

16

Blockers

3

Blocker Decision Desk

Exact Venice venue.Panini/Ring Night
Daily staffing.Panini/Ring Night
SoFi game-day crossover plan.Panini/Ring Night

Capture Brief

Digital card booth, tunnel, Collectors Wall, SoFi street energy.

Ownership

OwnersPanini/Ring Night; onsite booth staff; photographer (2 wks); street crew around SoFi
ApprovalsRing Night/Panini -> USA House/venue approval; SoFi street plan needs local rules.

Staffing

TeamBooth staff; photographer (2 wks); street crew at SoFi on game day
RightsPending

Travel

PlanLA / Venice; SoFi game day
HoursMon-Thu 12-8pm; Fri-Sun 10am-10pm from Scott's Event UPDATE. Exact Venice venue still TBC.

Product

ProductSticker books/sheets; Digital Trading Card Booth
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

Space8x8 booth, tunnel, possible LED; Collectors Wall
CTADigital Trading Card Booth / sticker CTA - confirm QR and SoFi game-day CTA.

Handoff Preview

Exportable
Run SheetUSA House LA
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

The source has hours but not the exact venue.
SoFi street capture can drift outside approved partner zones.
Booth and street content need separate owners.
Exact Venice venue.
Daily staffing plan.
Collectors Wall assets.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

High
Footprint

8x8 booth, tunnel, possible LED; Collectors Wall

Build / Hours

Jun 11, 2026 - Jun 26, 2026 · Mon-Thu 12-8pm; Fri-Sun 10am-10pm from Scott's Event UPDATE. Exact Venice venue still TBC.

Audience

US soccer fans in LA, USA House visitors, SoFi match-day crowds.

Capture

Digital card booth, tunnel, Collectors Wall, SoFi street energy.

Concept Split

Hybrid

KPI

Daily booth participation, digital card usage, SoFi street moments, and usable West Coast content.

Source Gates

2/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

2/8 complete

5 Needs1 Missing

Run-of-show / hours

attention

Mon-Thu 12-8pm; Fri-Sun 10am-10pm from Scott's Event UPDATE. Exact Venice venue still TBC.

Ops leadHours / TimesDate NoteStart

Owner map

attention

Ring Night/Panini -> USA House/venue approval; SoFi street plan needs local rules.

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

attention

Ring Night/Panini -> USA House/venue approval; SoFi street plan needs local rules.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

ready

Sticker books/sheets; Digital Trading Card Booth

Product + opsProductBudget

Venue / partner rules

attention

Venice, CA - exact venue TBC; game day at SoFi Stadium

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hero / establishing shot

Social / captureShot ListDeliverables

CTA / measurement

attention

Digital Trading Card Booth / sticker CTA - confirm QR and SoFi game-day CTA.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

missing

Add travel/lodging, load-in/out, vendor, shipping destination, gear, power/wifi/tech.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

Exact Venice venue.

BlockerPanini/Ring NightDue 2026-06-01

Daily staffing.

BlockerPanini/Ring NightDue 2026-06-01

SoFi game-day crossover plan.

BlockerPanini/Ring NightDue 2026-06-01

What is the exact Venice venue?

QuestionPanini/Ring NightDue 2026-06-04

What is the daily staffing plan?

QuestionPanini/Ring NightDue 2026-06-04

What is the SoFi game-day crossover crew plan?

QuestionPanini/Ring NightDue 2026-06-04
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