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World Cup 2026

Internal Operations

  1. Event Ops
  2. Rock Center Sticker Swap Booth

Event Ops › Events › Planning Bible

Rock Center Sticker Swap Booth

Status

Active prep

Priority

High

Seeded

No
Jun 1, 2026 - Jul 19, 2026Rockefeller Center, NYC - underground ticket booth near train exit / food hall
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

18

View

Open Actions

18

Readiness queue

Day-of Completed

0 / 8

0% complete

Precap BibleActive prep / In progress2/8 source gates
Footprint1 core team member on booth at all times
CaptureHands sorting stickers, fan search, found-the-sticker reactions, parent/kid if cleared; iPhone-first.
Blockers3 open
Sources2/8 gates
Run Sheet0% complete
KPIDaily proof of sticker-swap behavior: clean fan moments, QR/retail clicks, inventory learnings.

Mission Brief

Always-on Rock Center behavior engine: same booth, different fans daily.

Prove real collecting behavior before Fan Fest peaks in July.

Core Play

Business: make Rock Center feel like Panini's WC home base, not a one-day stunt.

  • Social: sticker chasing, swaps, found-it reactions, daily demand.
  • Content job: repeatable proof of behavior; drive album/QR/retail.

Next Action Queue

18 open
Resolve top blockers for Rock Center Sticker Swap BoothPanini/Ring Night ops2026-05-22
Lock final hours after 2-week test.Panini/Ring Night ops2026-05-25
Staffing rotation plus owners for open/close, inventory, and capture.Panini/Ring Night ops2026-05-25
Missing-sticker replenishment process plus restock owner.Panini/Ring Night ops2026-05-25
Release signage, QR/CTA destination, and no-capture policy for minors.Panini/Ring Night ops2026-05-25

Planning Phases

One-sheet tabs
01

Lock final hours after 2-week test.

02

Staffing rotation plus owners for open/close, inventory, and capture.

03

Missing-sticker replenishment process plus restock owner.

04

Release signage, QR/CTA destination, and no-capture policy for minors.

Ops Pulse

Ready

0%

Actions

18

Blockers

3

Blocker Decision Desk

Final hours after testing window.Panini/Ring Night ops
Anchor rotation across Sam, Mel/PA, Elevate, and agency staff.Panini/Ring Night ops
Who approves daily posts and who engages from the Panini account.Panini/Ring Night ops

Capture Brief

Hands sorting stickers, fan search, found-the-sticker reactions, parent/kid if cleared; iPhone-first.

Ownership

OwnersPanini/Ring Night ops; rotating lead anchors; Ummi
ApprovalsDaily posts via Scott/Jeff; confirm Panini account engagement owner.

Staffing

Team1 core team member on booth at all times; anchor rotation Sam/Mel/Elevate/agency
RightsPending

Travel

PlanNYC local
Hours10a-7p weekdays, 10a-9/10p Fri-Sat during the 2-week test; may shift to 12-8p.

Product

ProductFull sticker inventory for album completion
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

Space1 core team member on booth at all times
CTAAlbum/retail QR - confirm final destination before daily booth posts.

Handoff Preview

Exportable
Run SheetRock Center Sticker Swap Booth
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/8 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Daily content approval cannot bottleneck booth rhythm.
Parent/kid moments need release discipline.
Inventory and restock issues should feed next-day operations.
Final hours after testing window.
Anchor rotation across Sam, Mel/PA, Elevate, and agency staff.
Missing-sticker replenishment and restock owner.

Run Sheet Preview

6/8
1

Open: booth visual check, inventory count, signage, QR test.

Day-ofopen
2

Capture 3-5 clean fan swap moments plus 1 crowd/context clip.

Day-ofopen
3

Close: inventory, reset, upload, tag selects, tomorrow's needs.

Day-ofopen
4

Hero / establishing shot

Shotopen
5

Product-in-hand / handoff

Shotopen
6

Fan reaction / crowd energy

Shotopen
View full run sheet

Event Facts

High
Footprint

1 core team member on booth at all times

Build / Hours

Jun 1, 2026 - Jul 19, 2026 · 10a-7p weekdays, 10a-9/10p Fri-Sat during the 2-week test; may shift to 12-8p.

Audience

Rock Center visitors, families, local collectors, and World Cup tourists.

Capture

Hands sorting stickers, fan search, found-the-sticker reactions, parent/kid if cleared; iPhone-first.

Concept Split

Evergreen

KPI

Daily proof of sticker-swap behavior: clean fan moments, QR/retail clicks, inventory learnings.

Source Gates

2/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

3 open · 0/3 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

2/8 complete

5 Needs1 Missing

Run-of-show / hours

attention

Lock final hours after 2-week test.

Ops leadHours / TimesDate NoteStart

Owner map

attention

Daily posts via Scott/Jeff; confirm Panini account engagement owner.

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

missing

Add Approval Path and Rights & Approvals, including minors, NIL/talent, marks, and music/audio.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

attention

Missing-sticker replenishment process plus restock owner.

Product + opsProductBudget

Venue / partner rules

ready

Rockefeller Center, NYC - underground ticket booth near train exit / food hall

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hands sorting stickers, fan search, found-the-sticker reactions, parent/kid if cleared; iPhone-first.

Social / captureShot ListDeliverables

CTA / measurement

attention

Album/retail QR - confirm final destination before daily booth posts.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

attention

Close: inventory, reset, upload, tag selects, tomorrow's needs.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

Final hours after testing window.

BlockerPanini/Ring Night opsDue 2026-05-22

Anchor rotation across Sam, Mel/PA, Elevate, and agency staff.

BlockerPanini/Ring Night opsDue 2026-05-22

Who approves daily posts and who engages from the Panini account.

BlockerPanini/Ring Night opsDue 2026-05-22

What are the final operating hours once the 2-week testing window closes?

QuestionPanini/Ring Night opsDue 2026-05-25

How will the anchor rotation be split across Sam, Mel/PA, Elevate, and agency staff?

QuestionPanini/Ring Night opsDue 2026-05-25

Who approves the daily posts, and who engages from the Panini account?

QuestionPanini/Ring Night opsDue 2026-05-25
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