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World Cup 2026

Internal Operations

  1. Event Ops
  2. Rock Center Citron Wrapped Truck Pop-Up

Event Ops › Events › Planning Bible

Rock Center Citron Wrapped Truck Pop-Up

Status

Active prep

Priority

High

Seeded

No
Jun 1, 2026 - Jul 3, 2026Rockefeller Center, NYC - street level 50th-51st, next to Good Morning America
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

18

View

Open Actions

18

Readiness queue

Day-of Completed

0 / 8

0% complete

Precap BibleActive prep / In progress3/8 source gates
FootprintYellow wrap, Community logo red, Panini red letters; no windjammers; 2 inside / 1-2 outside
CaptureTruck exterior, walk-up, purchase handoff, album-in-hand, street energy. Avoid shipping labels and back-of-house.
Blockers3 open
Sources3/8 gates
Run Sheet0% complete
KPITruck visibility, purchases/product handoffs, album-in-hand moments, and no-rework capture.

Mission Brief

Panini's most visible NYC street-level presence in June. Sells boxes plus promo album support.

GMA-adjacent: accidental broadcast visibility but also capture restrictions.

Core Play

Business: drive sales; make the WC album feel physically present in NYC.

  • Social: truck as a findable landmark fans buy from and share.

Next Action Queue

18 open
Resolve top blockers for Rock Center Citron Wrapped Truck Pop-UpTruck staff2026-05-22
Confirm 25-pack availability and pricing language.Truck staff2026-05-25
Inventory staging, 3-wave drop plan, reorder trigger, and overnight shipping path.Truck staff2026-05-25
Print/QA exterior, polos, QR signage, and product display.Truck staff2026-05-25
Confirm GMA/NBC adjacency restrictions for where camera can and cannot point.Truck staff2026-05-25

Planning Phases

One-sheet tabs
01

Confirm 25-pack availability and pricing language.

02

Inventory staging, 3-wave drop plan, reorder trigger, and overnight shipping path.

03

Print/QA exterior, polos, QR signage, and product display.

04

Confirm GMA/NBC adjacency restrictions for where camera can and cannot point.

Ops Pulse

Ready

0%

Actions

18

Blockers

3

Blocker Decision Desk

25-pack final availability and pricing.Truck staff
Exact inventory staging and 3-wave drop.Truck staff
NBC/GMA no-capture boundaries.Truck staff

Capture Brief

Truck exterior, walk-up, purchase handoff, album-in-hand, street energy. Avoid shipping labels and back-of-house.

Ownership

OwnersTruck staff; Panini/Ring Night ops; Rock Center coordination
ApprovalsRing Night capture -> Panini/Rock Center approval; confirm NBC/GMA no-capture boundaries.

Staffing

Team2 inside / 1-2 outside; leads Sam (PA) + Mel weekly; Elevate supplemental; 50-75 polos
RightsPending

Travel

PlanNYC local
HoursStreet-level daily hours TBC; align with Rock Center foot traffic, GMA-adjacent restrictions, and truck staffing.

Product

ProductSticker boxes with free promo album; 50-pack confirmed; 25-pack at $20 TBD
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

SpaceYellow wrap, Community logo red, Panini red letters; no windjammers; 2 inside / 1-2 outside
CTATruck purchase/album QR - confirm destination and pricing language.

Handoff Preview

Exportable
Run SheetRock Center Citron Wrapped Truck Pop-Up
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/8 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Do not capture shipping labels or back-of-house.
GMA adjacency can create visibility and restrictions at the same time.
Product pricing needs to be clean before creator/social copy.
25-pack availability and final pricing language.
Inventory staging and 3-wave drop schedule.
NBC/GMA camera boundaries.

Run Sheet Preview

6/8
1

Open: exterior wipe-down, display, POS and QR test, staff brief.

Day-ofopen
2

Capture line, quick product explanation, transaction, and reaction.

Day-ofopen
3

Close: restock if below trigger, clean exterior, secure product, upload.

Day-ofopen
4

Hero / establishing shot

Shotopen
5

Product-in-hand / handoff

Shotopen
6

Fan reaction / crowd energy

Shotopen
View full run sheet

Event Facts

High
Footprint

Yellow wrap, Community logo red, Panini red letters; no windjammers; 2 inside / 1-2 outside

Build / Hours

Jun 1, 2026 - Jul 3, 2026 · Street-level daily hours TBC; align with Rock Center foot traffic, GMA-adjacent restrictions, and truck staffing.

Audience

NYC foot traffic, GMA-adjacent tourists, collectors looking for physical product.

Capture

Truck exterior, walk-up, purchase handoff, album-in-hand, street energy. Avoid shipping labels and back-of-house.

Concept Split

Evergreen

KPI

Truck visibility, purchases/product handoffs, album-in-hand moments, and no-rework capture.

Source Gates

3/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

3 open · 0/3 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

3/8 complete

5 Needs0 Missing

Run-of-show / hours

attention

Street-level daily hours TBC; align with Rock Center foot traffic, GMA-adjacent restrictions, and truck staffing.

Ops leadHours / TimesDate NoteStart

Owner map

attention

Ring Night capture -> Panini/Rock Center approval; confirm NBC/GMA no-capture boundaries.

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

attention

Ring Night capture -> Panini/Rock Center approval; confirm NBC/GMA no-capture boundaries.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

attention

Sticker boxes with free promo album; 50-pack confirmed; 25-pack at $20 TBD

Product + opsProductBudget

Venue / partner rules

ready

Rockefeller Center, NYC - street level 50th-51st, next to Good Morning America

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hero / establishing shot

Social / captureShot ListDeliverables

CTA / measurement

attention

Truck purchase/album QR - confirm destination and pricing language.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

ready

Inventory staging and 3-wave drop schedule.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

25-pack final availability and pricing.

BlockerTruck staffDue 2026-05-22

Exact inventory staging and 3-wave drop.

BlockerTruck staffDue 2026-05-22

NBC/GMA no-capture boundaries.

BlockerTruck staffDue 2026-05-22

Is the 25-pack confirmed for availability, and what is the final pricing language?

QuestionTruck staffDue 2026-05-25

What is the exact inventory staging plan and 3-wave drop schedule?

QuestionTruck staffDue 2026-05-25

Where are the NBC/GMA no-capture boundaries?

QuestionTruck staffDue 2026-05-25
OpsEventsCalendarTasks18Docs