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World Cup 2026

Internal Operations

  1. Event Ops
  2. NWSL Summit

Event Ops › Events › Planning Bible

NWSL Summit

Status

Not briefable

Priority

Medium

Seeded

No
TBC (prior briefs)TBC
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

4

View

Overdue

0

View

Open Actions

15

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleNot briefable / Not started1/8 source gates
FootprintControlled athlete/product touchpoints
CaptureCapture plan TBD.
Blockers4 open
Sources1/8 gates
Run Sheet0% complete
KPIControlled athlete/product discovery and women's soccer credibility without overstepping access.

Mission Brief

NWSL summit/gathering where Panini has athlete-and-album moments planned.

Value is controlled athlete/product touchpoints rather than a big public footprint. Needs stronger source detail before finished concepts.

Core Play

Business: women's soccer credibility; connect NWSL athletes to WC Album relevance.

  • Social: athlete-first product discovery.

Next Action Queue

15 open
Resolve top blockers for NWSL SummitNWSL/NWSLPATBD
Confirm date, location, athlete attendance, NWSLPA co-marketing approval.NWSL/NWSLPATBD
Confirm which sessions are closed-door/off-limits.NWSL/NWSLPATBD
Product/album quantities, signing tools, interview prompts, release/usage path.NWSL/NWSLPATBD
Run onsite capture and reset checklist.NWSL/NWSLPATBD

Planning Phases

One-sheet tabs
01

Confirm date, location, athlete attendance, NWSLPA co-marketing approval.

02

Confirm which sessions are closed-door/off-limits.

03

Product/album quantities, signing tools, interview prompts, release/usage path.

Ops Pulse

Ready

0%

Actions

15

Blockers

4

Blocker Decision Desk

Date/location.NWSL/NWSLPA
Confirmed athlete list.NWSL/NWSLPA
NWSLPA/individual approvals.NWSL/NWSLPA

Capture Brief

Capture plan TBD.

Ownership

OwnersNWSL/NWSLPA; Panini/Ring Night; athlete relations
ApprovalsNWSL/NWSLPA + Panini/Ring Night approve athlete access, closed-door boundaries, and co-marketing.

Staffing

TeamTBD
RightsNot started

Travel

PlanTBC
HoursDate/time TBC from prior briefs.

Product

ProductWorld Cup Album + cards
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

SpaceControlled athlete/product touchpoints
CTATBC after summit scope and athlete/product moments are confirmed.

Handoff Preview

Exportable
Run SheetNWSL Summit
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Not briefable until date/location and athlete attendance are real.
Closed-door/off-limits sessions need to be explicit.
Product quantities and interview prompts depend on final attendee list.
Date/location.
Confirmed athlete list.
NWSLPA and individual approvals.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

Medium
Footprint

Controlled athlete/product touchpoints

Build / Hours

TBC (prior briefs) · Date/time TBC from prior briefs.

Audience

NWSL athletes, NWSLPA stakeholders, women's soccer fans, collectors.

Capture

Capture plan TBD.

Concept Split

Talent-required

KPI

Controlled athlete/product discovery and women's soccer credibility without overstepping access.

Source Gates

1/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

3 open · 0/3 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

1/8 complete

4 Needs3 Missing

Run-of-show / hours

attention

Date/time TBC from prior briefs.

Ops leadHours / TimesDate NoteStart

Owner map

attention

Confirm date, location, athlete attendance, NWSLPA co-marketing approval.

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

attention

TBC after summit scope and athlete/product moments are confirmed.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

ready

World Cup Album + cards

Product + opsProductBudget

Venue / partner rules

attention

Confirm date, location, athlete attendance, NWSLPA co-marketing approval.

Venue / partnerLocationFootprint

Capture + deliverables

missing

Add capture inputs, shot list, same-day upload path, recap owner, and stakeholder send.

Social / captureShot ListDeliverables

CTA / measurement

missing

Add QR / CTA, primary success metric, report owner, and when the recap is due.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

missing

Add travel/lodging, load-in/out, vendor, shipping destination, gear, power/wifi/tech.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

4 open blockers

Date/location.

BlockerNWSL/NWSLPANo due date

Confirmed athlete list.

BlockerNWSL/NWSLPANo due date

NWSLPA/individual approvals.

BlockerNWSL/NWSLPANo due date

Access boundaries plus posting rules.

BlockerNWSL/NWSLPANo due date

What are the confirmed date and location?

QuestionNWSL/NWSLPANo due date

What is the confirmed athlete list?

QuestionNWSL/NWSLPANo due date

Are NWSLPA and individual approvals secured?

QuestionNWSL/NWSLPANo due date

What are the access boundaries and posting rules?

QuestionNWSL/NWSLPANo due date
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