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World Cup 2026

Internal Operations

  1. Event Ops
  2. NWSL Hobby Shop Tour

Event Ops › Events › Planning Bible

NWSL Hobby Shop Tour

Status

Active prep

Priority

Medium-high

Seeded

No
Jun 16, 2026Regional hobby shops (Seattle, DC, Buffalo, NY, LA, Mojo Breaks)
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

16

View

Open Actions

16

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleActive prep / In progress3/8 source gates
FootprintSmall-format shop appearances
CaptureAthlete seeing card/album, fan handoff, shop-owner POV, signing. Emotion over booth beauty.
Blockers3 open
Sources3/8 gates
Run Sheet0% complete
KPIAthlete-fan warmth, product-in-hand shop moments, and recap learnings from the full tour.

Mission Brief

Rolling NWSL hobby stops: DJ Sports/Seattle Reign, Blowout DC/Washington Spirit, Dave & Adams Buffalo, Tracy Chase NY/Gotham, LA Sports Cards/Angel City, and Mojo Breaks.

Remaining work is final Mojo stop plus recap/learning capture from the tour.

Core Play

Business: strengthen NWSL priority; prove cards/albums belong in women's soccer culture.

  • Social: athlete-fan warmth, shop authenticity, product in a hobby-native setting.

Next Action Queue

16 open
Resolve top blockers for NWSL Hobby Shop TourCramer/athlete booking2026-06-06
Confirm Mojo Breaks player/team, arrival window, signing format, and clearance.Cramer/athlete booking2026-06-09
Confirm shop rules: where to shoot, crowd flow, release signage, and load-in.Cramer/athlete booking2026-06-09
Prep product/signing items, sharpies, table layout, iPhone shooter, and mic.Cramer/athlete booking2026-06-09
Pull best clips from earlier stops for recap.Cramer/athlete booking2026-06-09

Planning Phases

One-sheet tabs
01

Confirm Mojo Breaks player/team, arrival window, signing format, and clearance.

02

Confirm shop rules: where to shoot, crowd flow, release signage, and load-in.

03

Prep product/signing items, sharpies, table layout, iPhone shooter, and mic.

04

Pull best clips from earlier stops for recap.

Ops Pulse

Ready

0%

Actions

16

Blockers

3

Blocker Decision Desk

Final NWSL team/player for Mojo Breaks.Cramer/athlete booking
Whether mobile tour truck is onsite.Cramer/athlete booking
NWSLPA/co-marketing approval for all posts.Cramer/athlete booking

Capture Brief

Athlete seeing card/album, fan handoff, shop-owner POV, signing. Emotion over booth beauty.

Ownership

OwnersCramer/athlete booking; shop owner; Panini/Ring Night social; NWSLPA clearance
ApprovalsRing Night/Panini social -> NWSLPA/co-marketing approval -> athlete/shop approval as needed.

Staffing

TeamRing Night field; shop owner; athlete via Cramer
RightsPending

Travel

PlanMojo Breaks stop 6/16
HoursMojo Breaks 6/16, 1-5pm; earlier rolling shop stops ran 5/2-6/16.

Product

ProductCards/albums, signing items
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

SpaceSmall-format shop appearances
CTAShop/event CTA TBC; use approved NWSLPA/social tags and product link only after clearance.

Handoff Preview

Exportable
Run SheetNWSL Hobby Shop Tour
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Shop authenticity matters more than booth polish.
Mobile truck presence changes the capture plan if confirmed.
Athlete and league approvals drive the posting path.
Final team/player for Mojo Breaks.
NWSLPA/co-marketing approval.
Shop rules and capture boundaries.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

Medium-high
Footprint

Small-format shop appearances

Build / Hours

Jun 16, 2026 · Mojo Breaks 6/16, 1-5pm; earlier rolling shop stops ran 5/2-6/16.

Audience

NWSL fans, local hobby-shop collectors, athletes, and shop owners.

Capture

Athlete seeing card/album, fan handoff, shop-owner POV, signing. Emotion over booth beauty.

Concept Split

Hybrid + Talent-required

KPI

Athlete-fan warmth, product-in-hand shop moments, and recap learnings from the full tour.

Source Gates

3/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

3/8 complete

5 Needs0 Missing

Run-of-show / hours

attention

Confirm Mojo Breaks player/team, arrival window, signing format, and clearance.

Ops leadHours / TimesDate NoteStart

Owner map

ready

Cramer/athlete booking; shop owner; Panini/Ring Night social; NWSLPA clearance

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

attention

Shop/event CTA TBC; use approved NWSLPA/social tags and product link only after clearance.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

ready

Cards/albums, signing items

Product + opsProductBudget

Venue / partner rules

attention

Confirm shop rules: where to shoot, crowd flow, release signage, and load-in.

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hero / establishing shot

Social / captureShot ListDeliverables

CTA / measurement

attention

Shop/event CTA TBC; use approved NWSLPA/social tags and product link only after clearance.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

attention

Confirm shop rules: where to shoot, crowd flow, release signage, and load-in.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

Final NWSL team/player for Mojo Breaks.

BlockerCramer/athlete bookingDue 2026-06-06

Whether mobile tour truck is onsite.

BlockerCramer/athlete bookingDue 2026-06-06

NWSLPA/co-marketing approval for all posts.

BlockerCramer/athlete bookingDue 2026-06-06

Which NWSL team/player is confirmed for the Mojo Breaks stop?

QuestionCramer/athlete bookingDue 2026-06-09

Will the mobile tour truck be onsite for this stop?

QuestionCramer/athlete bookingDue 2026-06-09

Has NWSLPA/co-marketing approval been secured for all posts?

QuestionCramer/athlete bookingDue 2026-06-09
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