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World Cup 2026

Internal Operations

  1. Event Ops
  2. Mobile Tour - Ongoing Rhythm

Event Ops › Events › Planning Bible

Mobile Tour - Ongoing Rhythm

Status

Active prep

Priority

High

Seeded

No
Jun 9, 2026 - Jul 15, 20264 regional trucks - East Coast, West Coast, Mid-America, Upper Midwest; 100+ stops
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

4

View

Overdue

16

View

Open Actions

16

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleActive prep / In progress7/8 source gates
Footprintproductionpacket.com/worldcup hub plus live confirmed-stop calendar
CaptureASMR/setup, truck wraps, QR surfaces, product handoffs, local jerseys, athlete stop if cleared. Separate evergreen from athlete-required.
Blockers4 open
Sources7/8 gates
Run Sheet0% complete
KPIConfirmed stop coverage, product handoffs, QR readiness, BA execution quality, and UGC/social listening.

Mission Brief

Four wrapped trucks hitting 100+ retail, hobby, partner HQ, community/youth soccer, and stadium-adjacent stops.

Repeatable daily content at scale. Source of truth is productionpacket.com/worldcup plus the live confirmed-stop Google Calendar.

Core Play

Business: drive demand locally; distribute/sell product; geographic proof of scale.

  • Social: systematize repeatable truck content while flexing for athlete/city moments.

Next Action Queue

16 open
Resolve top blockers for Mobile Tour - Ongoing RhythmSheena/route gaps2026-05-30
Fill route gaps; publish weekly stop sheet with location, hours, talent, partner, CTA, owner.Sheena/route gaps2026-06-02
Give 2 strongest BA social leads mobile-friendly templates and example links.Sheena/route gaps2026-06-02
Evergreen setup/ASMR brief: angles, sounds, timing, must-capture.Sheena/route gaps2026-06-02
LED creative, QR destinations by partner, inventory, permissions.Sheena/route gaps2026-06-02

Planning Phases

One-sheet tabs
01

Fill route gaps; publish weekly stop sheet with location, hours, talent, partner, CTA, owner.

02

Give 2 strongest BA social leads mobile-friendly templates and example links.

03

Evergreen setup/ASMR brief: angles, sounds, timing, must-capture.

04

LED creative, QR destinations by partner, inventory, permissions.

Ops Pulse

Ready

0%

Actions

16

Blockers

4

Blocker Decision Desk

Final gap-fills plus confirmed athlete pairings.Sheena/route gaps
LED video creative plus QR strategy.Sheena/route gaps
BA execution kit plus example links.Sheena/route gaps

Capture Brief

ASMR/setup, truck wraps, QR surfaces, product handoffs, local jerseys, athlete stop if cleared. Separate evergreen from athlete-required.

Ownership

OwnersSheena/route gaps; Kramer/athlete pairing; Kusi (KTS) execution; Panini/Ring Night social; approval = Zach
ApprovalsBA/social lead capture -> Zach/Panini approval -> partner/talent approval when applicable.

Staffing

TeamKusi/KTS per-truck BAs; 2 strongest BA social leads; approval = Zach
RightsPending

Travel

PlanRolling national (4 trucks)
HoursRolling through roughly 7/15; weekly stop sheet must own location, hours, talent, partner, CTA, and owner per stop.

Product

ProductProduct inventory per stop; QR (gated)
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

Spaceproductionpacket.com/worldcup hub plus live confirmed-stop calendar
CTAPer-stop QR and partner CTA from productionpacket.com/worldcup and weekly stop sheet.

Handoff Preview

Exportable
Run SheetMobile Tour - Ongoing Rhythm
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Separate evergreen truck content from athlete-required moments.
Canada dropped, so route narrative should not imply it.
BA templates need to be mobile-friendly and explicit.
Route gap fills and athlete pairings.
LED video creative and QR strategy.
BA execution kit and example links.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

High
Footprint

productionpacket.com/worldcup hub plus live confirmed-stop calendar

Build / Hours

Jun 9, 2026 - Jul 15, 2026 · Rolling through roughly 7/15; weekly stop sheet must own location, hours, talent, partner, CTA, and owner per stop.

Audience

Retail shoppers, hobby shops, youth soccer communities, regional fans, and partner stops.

Capture

ASMR/setup, truck wraps, QR surfaces, product handoffs, local jerseys, athlete stop if cleared. Separate evergreen from athlete-required.

Concept Split

Hybrid + Evergreen

KPI

Confirmed stop coverage, product handoffs, QR readiness, BA execution quality, and UGC/social listening.

Source Gates

7/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

7/8 complete

0 Needs1 Missing

Run-of-show / hours

ready

Rolling through roughly 7/15; weekly stop sheet must own location, hours, talent, partner, CTA, and owner per stop.

Ops leadHours / TimesDate NoteStart

Owner map

ready

Sheena/route gaps; Kramer/athlete pairing; Kusi (KTS) execution; Panini/Ring Night social; approval = Zach

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

missing

Add Approval Path and Rights & Approvals, including minors, NIL/talent, marks, and music/audio.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

ready

Product inventory per stop; QR (gated)

Product + opsProductBudget

Venue / partner rules

ready

4 regional trucks - East Coast, West Coast, Mid-America, Upper Midwest; 100+ stops

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hero / establishing shot

Social / captureShot ListDeliverables

CTA / measurement

ready

Per-stop QR and partner CTA from productionpacket.com/worldcup and weekly stop sheet.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

ready

Kusi/KTS per-truck BAs; 2 strongest BA social leads; approval = Zach

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

4 open blockers

Final gap-fills plus confirmed athlete pairings.

BlockerSheena/route gapsDue 2026-05-30

LED video creative plus QR strategy.

BlockerSheena/route gapsDue 2026-05-30

BA execution kit plus example links.

BlockerSheena/route gapsDue 2026-05-30

Telemundo live-hit schedule; Canada dropped.

BlockerSheena/route gapsDue 2026-05-30

What are the final route gap-fills and confirmed athlete pairings?

QuestionSheena/route gapsDue 2026-06-02

What is the LED video creative and QR strategy?

QuestionSheena/route gapsDue 2026-06-02

What goes in the BA execution kit and example links?

QuestionSheena/route gapsDue 2026-06-02

What is the Telemundo live-hit schedule?

QuestionSheena/route gapsDue 2026-06-02
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