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World Cup 2026

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  2. Adidas Activation - Harbor Park

Event Ops › Events › Planning Bible

Adidas Activation - Harbor Park

Status

Active prep

Priority

High

Seeded

No
Jun 13, 2026 - Jun 14, 2026Harbor Park / Brooklyn Bridge Park, base of Brooklyn Bridge, NYC
Run SheetOpen NotionBack

Readiness Cockpit

0%

Seed preview

Blockers

3

View

Overdue

16

View

Open Actions

16

Readiness queue

Day-of Completed

0 / 6

0% complete

Precap BibleActive prep / In progress4/8 source gates
FootprintMain stage, live Prizm break, Mitch creating cards
CaptureLive break suspense, creator hands, card reveal, audience reaction, bridge backdrop. Ambient sound; no uncleared music.
Blockers3 open
Sources4/8 gates
Run Sheet0% complete
KPILive break suspense, card creation moments, Adidas partnership proof, and approved distribution assets.

Mission Brief

Adidas-anchored Brooklyn activation with Panini presence, live-stream stage, Prizm breaks, digital cards, and Mitch creating physical cards.

Panini is one of few brands Adidas will activate alongside.

Core Play

Business: leverage Adidas partnership; put FIFA product into a high-energy NYC culture setting.

  • Social: live break suspense, card creation, crowd, Brooklyn backdrop.

Next Action Queue

16 open
Resolve top blockers for Adidas Activation - Harbor ParkAdidas brand team2026-06-03
Adidas co-marketing/content distribution terms plus mark rules.Adidas brand team2026-06-06
Final break order, product cleared for camera, VIP list, and Mitch run of show.Adidas brand team2026-06-06
BA roles for sales/support/crowd and who captures iPhone content.Adidas brand team2026-06-06
On-site card creation printers/software.Adidas brand team2026-06-06

Planning Phases

One-sheet tabs
01

Adidas co-marketing/content distribution terms plus mark rules.

02

Final break order, product cleared for camera, VIP list, and Mitch run of show.

03

BA roles for sales/support/crowd and who captures iPhone content.

04

On-site card creation printers/software.

Ops Pulse

Ready

0%

Actions

16

Blockers

3

Blocker Decision Desk

Adidas content terms and distribution rights.Adidas brand team
Final break order and VIP guest list.Adidas brand team
BA coordination and sales role.Adidas brand team

Capture Brief

Live break suspense, creator hands, card reveal, audience reaction, bridge backdrop. Ambient sound; no uncleared music.

Ownership

OwnersAdidas brand team; Panini/Ring Night; Mitch; BAs; live-stream crew
ApprovalsAdidas brand team + Panini approve co-marketing, marks, break order, and live-stream distribution.

Staffing

TeamBAs; Mitch (cards); live-stream crew
RightsPending

Travel

PlanNYC local (Brooklyn Bridge Park)
HoursOpens 6/13; VIP/live-break program 6/14; final stage run-of-show TBC.

Product

ProductPrizm FIFA and Noir; digital trading cards; on-site 1/1 card creation (Mitch)
BudgetNot captured in local source; add budget owner if spend or paid talent changes.

Footprint

SpaceMain stage, live Prizm break, Mitch creating cards
CTAAdidas/Panini product CTA TBC; confirm distribution rights before posting.

Handoff Preview

Exportable
Run SheetAdidas Activation - Harbor Park
Event Summary

Date, location, mission

Key Contacts

Owners, staffing, approvals

Run Sheet

0/6 complete

Footprint

Space, product, travel

Mission briefCore playNext action queueBlocker decision deskCapture briefRun sheet

Ops Watchlist

Ambient music can block usable audio.
Brand distribution terms are the gating approval.
VIP list and live stream require clean no-capture boundaries.
Adidas content terms and mark rules.
Final break order and VIP guest list.
BA sales/support roles.

Run Sheet Preview

6/6
1

Run onsite capture and reset checklist.

Day-ofopen
2

Hero / establishing shot

Shotopen
3

Product-in-hand / handoff

Shotopen
4

Fan reaction / crowd energy

Shotopen
5

Talent moment (if cleared)

Shotopen
6

Wide context / footprint

Shotopen
View full run sheet

Event Facts

High
Footprint

Main stage, live Prizm break, Mitch creating cards

Build / Hours

Jun 13, 2026 - Jun 14, 2026 · Opens 6/13; VIP/live-break program 6/14; final stage run-of-show TBC.

Audience

NYC soccer culture audience, Adidas guests, collectors, and live-stream viewers.

Capture

Live break suspense, creator hands, card reveal, audience reaction, bridge backdrop. Ambient sound; no uncleared music.

Concept Split

Hybrid + Talent-required

KPI

Live break suspense, card creation moments, Adidas partnership proof, and approved distribution assets.

Source Gates

4/8
Run-of-show / hours
Owner map
Rights / approvals
Product / inventory
Venue / partner rules
Capture + deliverables
CTA / measurement
Logistics / shipping
View all gates
Syncing live Event Ops data…

Next Actions

1 open · 0/1 done

0%

Prep

4 open · 0/4 done

0%

Day-of

1 open · 0/1 done

0%

Shot List

5 open · 0/5 done

0%

Deliverables

4 open · 0/4 done

0%

Post-event

1 open · 0/1 done

0%

Source Gates

4/8 complete

4 Needs0 Missing

Run-of-show / hours

attention

Opens 6/13; VIP/live-break program 6/14; final stage run-of-show TBC.

Ops leadHours / TimesDate NoteStart

Owner map

ready

Adidas brand team; Panini/Ring Night; Mitch; BAs; live-stream crew

Scott + Ring NightOwnersStaffingApproval Path

Rights / approvals

attention

Adidas/Panini product CTA TBC; confirm distribution rights before posting.

Approvals ownerApproval PathRights & ApprovalsConcept Split

Product / inventory

attention

Final break order, product cleared for camera, VIP list, and Mitch run of show.

Product + opsProductBudget

Venue / partner rules

ready

Main stage, live Prizm break, Mitch creating cards

Venue / partnerLocationFootprint

Capture + deliverables

ready

Hero / establishing shot

Social / captureShot ListDeliverables

CTA / measurement

attention

Adidas/Panini product CTA TBC; confirm distribution rights before posting.

Social + analyticsQR / CTAKPI / Success Metric

Logistics / shipping

ready

Mitch printer/software run-of-show.

Kusi / field leadTravel & LodgingStaffingFootprint

Questions & Blockers

3 open blockers

Adidas content terms and distribution rights.

BlockerAdidas brand teamDue 2026-06-03

Final break order and VIP guest list.

BlockerAdidas brand teamDue 2026-06-03

BA coordination and sales role.

BlockerAdidas brand teamDue 2026-06-03

What are the Adidas content terms and distribution rights?

QuestionAdidas brand teamDue 2026-06-06

What is the final break order and the VIP guest list?

QuestionAdidas brand teamDue 2026-06-06

How will BA coordination and the sales role be handled?

QuestionAdidas brand teamDue 2026-06-06
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