Launch & Retail
0% ready
2 activations
4 deliverables
Product launches, album distribution, sticker retail, and commerce readiness.
0 blocked0 at riskApr 20, 2026
Executive Deck
One World Cup operating system for launch, tour, retail, partnerships, Rockefeller Center, and tournament-period execution.
Workstreams
9
10 field events are tracked alongside activation workstreams.
Deliverables
19
0 complete.
Open blockers
13
2 active event conflicts and 3 blocked field tasks need action.
Pending approvals
15
Deliverables still waiting on stakeholder signoff.
Pillar Readiness
0% ready
2 activations
4 deliverables
Product launches, album distribution, sticker retail, and commerce readiness.
0% ready
2 activations
3 deliverables
Four-region van tour, local swap events, and market-by-market field execution.
0% ready
2 activations
5 deliverables
Coca-Cola, Telemundo, ZDF, TikTok, PR, and talent-driven amplification.
0% ready
1 activations
3 deliverables
NYC hub, pop-up truck, ticket booth, launch story, and announcement moment.
Decision Clock
Album printing location still needs confirmation
Confirm West Virginia versus Wisconsin and update operations.
Paid spend increase still needs approval
Approve larger spend envelope or lock a conservative media plan.
Critical Blockers
Media, PR & Cultural Amplification
Apr 7, 2026activation start
Coordinate Telemundo, ZDF, PR seeding, TikTok launch, and earned-media storytelling into a coherent campaign layer.
Co-seeding addresses have not been fully shared
Apr 8, 2026risk
Distribute confirmed addresses to the full working team.
Album printing location still needs confirmation
Apr 8, 2026risk
Confirm West Virginia versus Wisconsin and update operations.
A'ja Wilson clearance remains unresolved
Apr 10, 2026risk
Check with Caleb and confirm whether the asset can be used.
ZDF filming schedule confirmation
Apr 13, 2026deliverable
Media planning
Paid spend increase still needs approval
Apr 15, 2026Approval Queue
Album seeding list finalized (~100 names)
Jason Howarth • Apr 7, 2026
Check duplicates across lists before handoff.
Album reveal resize and jumbotron cutdown
Gena Terranova • Apr 7, 2026
Website/app resize plus 30-second Mexico jumbotron cut with CTA.
Rockefeller Center pop-up launch
Kusi Schuster • Jun 1, 2026
Truck and ticket booth launch depend on final circulation and dimensions clarity.
Rockefeller Center announcement day
William Holtz • Jun 4, 2026
Needs NBC talent lock, concept clarity, and final build confidence.
ZDF filming schedule confirmation
William Holtz • Apr 13, 2026
Awaiting confirmation on timing and location.
TikTok Shop launch decision and verification
Jason Howarth • Apr 22, 2026
Launch date is still split between April 20 and 22; handle change and verification are still open.
Market Coverage
0% ready
2 activations
4 deliverables
Planning meetings, approvals, production deliverables, and stakeholder handoffs.
risk
Approve larger spend envelope or lock a conservative media plan.
Next 14 Days
Instant & Evergreen Content Engine
activation start
Sustain relevance through Panini Instant, Player of the Day, album/video assets, and tournament-window publishing.
Player of the Day soccer kickoff
deliverable
Hobby program
FIFA questions on Rock Center remain active
risk
Resolve open FIFA asks and fold answers back into the production plan.
Coca-Cola Partnership & Trophy Tour ends
activation end
Dallas and San Antonio align cleanly, May 20 shelf moment lands, and partnership signage/sample moments are field-ready.
Rock Center booth dimensions remain unclear
risk
Resolve on client call and update final production drawings.
Employee event and shelf-date kickoff
deliverable
Panini HQ, Dallas
Telemundo 50-days-out kickoff
deliverable
Three markets
Road to World Cup Instant cards publishing lane
deliverable
Panini Direct
Field Ops Watch
Upcoming 30 Days
4
Open Event Tasks
26
Open Questions
19
Active Conflicts
2
World Cup Meeting
Apr 7, 2026 • Dallas, TX
Full team alignment on all World Cup activations
Mexico Game
May 29, 2026 • Los Angeles, CA
World Cup Album distribution
USA Game
May 31, 2026 • Charlotte, NC
World Cup Album distribution. Same day/city as LaLiga Finals.