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01
Opening
PANINI x NWSL x NWSLPA
2026 Season Partnership Signoff Deck
Brand Partners
Approve the story, the launch sequence, and the operating path in one read.
This is not a logo swap sponsorship deck. The proposal is a season-long operating system: national launch moment, weekly matchweek relevance, reusable club and player storytelling, and a post plan that every stakeholder can actually execute.
Launch Moment
TSX reveal
Decision
Partner signoff
Season Span
March-November
Execution
Launch + matchweek
Decision ask
Approve the launch story and the operating path together.
Approve the launch narrative, the season engine, and the launch-week posting sequence so Panini, NWSL, NWSLPA, and club partners can move from alignment into publishing without reworking the story.
What changes after signoff
The same launch logic flows directly into the NWSL signoff deck and the exportable post plan. No separate rewrite is needed.
02
Executive Case
Why this is worth approving
A founder or partner lead should be able to explain the value of the partnership in under a minute.
Fan value
The launch reads like a real NWSL moment with players, clubs, and matchweek culture built into the first frame.
Collector value
The rollout teaches a repeatable ritual: reveal, player pickup, club toolkit, and weekend follow-through.
League value
The plan elevates clubs and players without fragmenting the league story or forcing every handle to invent its own version.
Partner value
Panini, NWSL, and NWSLPA get one signoff path and one operating story instead of parallel approval loops.
03
Launch Moment
The first 72 hours need to look coordinated
The deck should make the launch feel inevitable, not improvised.
Launch-week story
- TSX hero reveal is the national opening shot and the first asset every downstream stakeholder keys off.
- League toolkit ships before launch morning so clubs can move into matchweek pickup without rewriting the campaign.
- Player-association amplification keeps the launch feeling player-first rather than brand-first.
- Paid support sits behind the hero reveal, not in front of it, so the idea lands before the media boost does.
What ships first
Hero reel, story support, athlete gifting cutdown, toolkit handoff, and NWSLPA amplification.
Why launch week matters
If the first 72 hours look coordinated, the rest of the season inherits clarity. If they look fragmented, every club and partner handle starts improvising.
04
Season Engine
The season story is what turns launch into a product
TSX is only the opening chapter. The weekly engine is what makes the program reusable and credible.
Mar 11
Launch
TSX reveal, press story, and launch-week social sequence.
Mar-Jun
Matchweek Engine
Weekly player, club, and moment-led content that keeps the partnership useful beyond the opening day.
Jul
Panini Nights
Collector-night activations tied to host-city or corridor moments.
Aug-Sep
Golden Chase
Late-season mechanic that escalates stakes and gives clubs a repeatable reason to participate.
Oct-Nov
Playoffs
Tighter cadence, marquee-performance publishing, and championship finish.
05
Content System
Every platform and stakeholder has a role
The product gets stronger when the content system explains why each placement exists instead of listing channels generically.
Hero reveal
Instagram Reel leads with the national launch frame and sets the copy lock for everyone else.
Player + club proof
TikTok and Instagram support with athlete gifting and player-first moments that make the partnership feel earned, not abstract.
League + partner framing
X and LinkedIn carry the toolkit, partner, and business story for league and brand stakeholders.
Weekend pickup
Club handles extend the launch into matchweek collecting rituals so the story survives beyond day one.
06
Approval Path
Signoff only works when owners and dependencies are visible
This is the part decks usually hide. It should be one of the most convincing slides in the room.
Stakeholder path
Panini
Owns hero creative, paid support, and the final source file that external stakeholders are approving against.
NWSL
Clears toolkit framing, league tag logic, and the handoff path into clubs and matchweek pickups.
NWSLPA
Clears player-association amplification and keeps the player-facing language representation-first.
Clubs
Receive toolkit-ready assets, tag guidance, and a launch story they can reuse without translation.
What still has to tighten
Tag list
Final player tag list must be locked before the toolkit goes out.
Toolkit bundle
League handoff needs final crops, caption lock, tag logic, and fallback assets in one ZIP.
Publish owners
Every launch-week placement needs a visible handle owner so the deck can function as an execution tool, not just a meeting artifact.
07
Post Plan
The launch sequence is already mapped into a signoff-safe post plan
This is the bridge from pitch to execution. The deck now shows exactly what posts, when, why, and by whom.
01
Instagram Reel
TSX Hero Reel
Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL + NWSLPA tag lock.
When
Mar 11, 8:00 AM
Owner
Panini Social
02
Instagram Feed
Launch Carousel
Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.
When
Mar 11, 8:30 AM
Owner
Panini Social
03
TikTok
Athlete Gifting TikTok
A creator-first cut that turns media-day gifting into launch-week momentum and highlights the player-first side of the partnership.
When
Mar 11, 10:00 AM
Owner
Panini Creator Team
04
X / Twitter
League Toolkit X Post
The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.
When
Mar 11, 11:15 AM
Owner
NWSL Social
05
Partner LinkedIn Recap
A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.
When
Mar 11, 1:00 PM
Owner
Partnerships Team
Asset library
491 edited videos are already organized into launch, athlete tunnel, social, and four-player reveal packs for the post plan.
08
Next Steps
A strong close should make the next meeting obvious
This slide closes the pitch and points directly into the post-plan signoff deck and exports.
Lock partner signoff
Panini, NWSL, and NWSLPA clear the launch sequence against one source file, not separate channel docs.
Ship the toolkit
Distribute club-ready assets, captions, and tags before launch morning so matchweek pickup can happen without rework.
Protect the first frame
Keep the TSX reveal as the opening chapter and use the post-plan deck to control what gets posted next, by whom, and why.
Open questions
- Are Panini, NWSL, and NWSLPA aligned on the exact launch-day caption lock and tag list?
- Is the club toolkit delivery time early enough to support Friday-through-weekend pickup?
- Which placements need paid support versus pure organic lift in the first 24 hours?
- What is the exact owner for every partner and league-side publish action?
Signoff deck
1/8